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BRAND | LOGO BRIEF FORM

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Full Name
Company
Phone NumberValid Number
Website
Who is responsable for approving designs?
BRAND INFORMATION
What is the exact wording to be used on your logo?
What are we branding?Check all that apply
What is your product or service?
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What’s your business about?This is just a short statement to tell us about the business idea: when you started, what you stand or and where you see your business in the future.
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YOUR TARGET MARKET
WHO ARE YOUR CLIENTS/CUSTOMERS?
A. Business to BusinessThe type, size, geographic area and likely decision makers of the business.
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B. Consumers / General Public?The age, sex, status, interests and values of the consumer.
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THE COMPETITION
Who are your competitors?Please include www addresses if possible
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Now tell us how you will outflank the competition?What makes your product or service different, what’s your unique selling point?
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BRAND CHARACTERISTICS
What are we branding?Check all that apply
Any other characteristics?
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Should your product appear to be:Check all that apply
Other? Please indicate
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