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BRAND | LOGO BRIEF FORM
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BRAND | LOGO BRIEF FORM
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Full Name
Company
Phone Number
Valid Number
Email Address
a valid email
Website
Who is responsable for approving designs?
Type of business?
pick one!
Select An Option
Sole Trader
Company
Partnership
Other
BRAND INFORMATION
What is the exact wording to be used on your logo?
What are we branding?
Check all that apply
Company
Service
Online business / App
Individual
Department
Initiative
Organisation
Charity
Product
Product Range
Collection
Special Interest Group
Event
Experience
Place
Development
Is this a new brand?
pick one!
Select An Option
Yes
No, Its a rebrand
Other
What is your product or service?
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What’s your business about?
This is just a short statement to tell us about the business idea: when you started, what you stand or and where you see your business in the future.
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YOUR TARGET MARKET
WHO ARE YOUR CLIENTS/CUSTOMERS?
A. Business to Business
The type, size, geographic area and likely decision makers of the business.
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B. Consumers / General Public?
The age, sex, status, interests and values of the consumer.
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THE COMPETITION
Who are your competitors?
Please include www addresses if possible
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Now tell us how you will outflank the competition?
What makes your product or service different, what’s your unique selling point?
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BRAND CHARACTERISTICS
What are we branding?
Check all that apply
Rural
Urban
Calm
Energetic
Natural
High Tech
Sophisticated
Unsophisticated
Serious
Happy
Mature
Childlike
Tough
Gentle
Global
Local
Progressive
Conventional
Any other characteristics?
0
/
Should your product appear to be:
Check all that apply
Very expensive
Quite expensive
Neutral
Quite good value
Very good value
Very modern
Quite modern
Quite traditional
Very traditional
Other? Please indicate
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